Fashion · eCommerce

Hanaka Classic

A clean fashion storefront for Hanaka Classic, built around simple browsing, collections, and product-led storytelling.

Domain Since2019This marks the public domain record for the client brand, not Xyncema's founding year or a claim that the studio existed before 2018.
LocationIndonesia
ScopeWebsite, eCommerce, Brand System, UI/UX
Hanaka Classic live project interface captured from the official website or application

Live capture from hanakaclassic.com showing the Hanaka Classic fashion storefront.

Live Surface Details

Collection Focus

The live storefront gives collections room to lead, with fashion photography and product groupings doing the heavy lifting instead of dense interface copy.

Commerce Basics

Navigation, product browsing, search, and cart access stay simple so customers can move from campaign imagery into shopping without friction.

Brand Feel

The minimal white-space direction supports a classic fashion tone, keeping attention on fabric, styling, and collection names.

Proof & Business Context

Verifiable OutputWebsite + eCommerce

The case study is backed by live reference surfaces or captured public material from hanakaclassic.com.

Xyncema RoleWebsite + eCommerce + Brand System

The engagement focused on the visible scope shown here, connecting website, ecommerce, brand system, ui/ux into one coherent delivery.

Business FunctionFashion

The site gives Hanaka Classic a clearer online retail presence and a stronger base for collection launches.

Measurement StatusFashion Category, Storefront Surface, 2019 Domain Since

Private analytics, revenue, conversion, and retention numbers are not claimed publicly unless the client has approved them. This page uses live delivery proof, product structure, and observable project evidence.

Challenge

Hanaka Classic needed a more credible digital storefront that could show collections clearly while keeping the brand simple and accessible.

Objectives

  • Create a calmer storefront experience for browsing collections.
  • Give the brand a more consistent product presentation.
  • Support product discovery, cart behavior, and repeat campaign drops.

Strategy

We kept the commerce journey simple and allowed product photography, collection naming, and direct navigation to carry the buying flow.

Design Direction

White space, product-first layouts, minimal navigation, restrained typography, and clear collection moments.

Development / Technical Execution

Responsive storefront structure, product and collection templates, commerce navigation, search/cart access, and campaign-ready homepage slots.

Results / Impact

The site gives Hanaka Classic a clearer online retail presence and a stronger base for collection launches.

FashionCategory
StorefrontSurface
2019Domain Since

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